Fundraising Tips

Together we can beat cancer.  Together we can make a difference.

Every dollar you raise goes directly to the charitable project you choose to support at the Leukemia & Lymphoma Society, City of Hope or Educating Haiti.  Use these tips to help you reach and surpass your fundraising goal.


100% – Make sure to tell all of your donors that 100% of their donation to the Pineapple Classic Foundation will go directly to a grant in support of your chosen near-term, impactful charitable project.

This is Important – Cancer touches most of our lives.  When you are asking for donations, you may be surprised at who might thank you for this opportunity to make a difference.

Set a Goal – Before you start fundraising, set an attainable goal.  Mention your goal to the people you contact. They might increase the amount of their gift if they know they are helping you to achieve a specific goal.

Give to Yourself – The best way to encourage others to give is to show them that you’ve donated to your own effort first.  Also, people like company.  Make a kick-off gift!

Get Social – You will be surprised at the support you’ll receive from a Facebook post, tweet or Instagram photo.  Use the Facebook, Twitter and Email share buttons on your personal fundraising page.  Share again each week.

Write It – Start a letter or email writing campaign to your friends, family, co-workers, and contacts.  In your letter, share why you are running in the Pineapple Classic 5K and include how 100% of the donations you receive will benefit your charitable project.

Make it Personal – Tell YOUR story and why you are supporting your charitable project.  The more personal you make your asks, the more people will relate.  Everyone has been touched by cancer.  Many people will have their lives fundamentally altered by it.  We need to end it.

Ask, Ask, Ask – You only get what you ask for.  So be sure to ask!  Donations don’t always come from where you expect, so cast a wide net and make each ask personal.

Follow-Up – Most people are willing to give, even just a small amount, but need a reminder.  If they don’t initially respond, it doesn’t necessarily mean they don’t want to support you.  It’s okay to follow up.

Say Thank You – Say thank you early and often to your donors.  Update them on your progress and show them the impact they are having.  Help encourage others by saying thank you publicly as well.  Facebook is great for that.


Free Coffee – Give away free coffee or lemonade at the train station, or the supermarket.  You will be amazed!  People put up their defenses when approached with an ask, but oftentimes are happy to help when offered something nice.

Spare Change – Have loose change in your pocket or purse? Put it to good use by starting a “Loose Change Drive” at home or at work. Create a piggy bank into which family members or co-workers can make a daily “deposit.” You’ll be surprised at how quickly spare change can add up to hundreds of dollars!

Plan a Special Event – Organize a party or group outing, such as bowling, golf, dance, or movie night and charge an admission fee with proceeds benefiting the Pineapple Classic Foundation / your chose charitable project. Team up with an organization you’re affiliated with, like your exercise class, book club, or church group.

Lose the Latte for a Week – Organize your friends, family, colleagues and team members to donate the money they would spend on coffee.

Host a Bake Sale – Mix up some baked goods and set up a sale at your school or workplace.

These are just a few of the ideas that have worked for others in the past.  If you have questions or ideas you would like to share, email us at